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The Ground
The Ground Living Room in Malmö
Founders' Field Manual

A workspace for founders. By founders.

Bredgatan 4, Malmö. The founder needs to be on-site. The door stays open twenty-four seven.

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Why founder on-site?

We believe magic happens when the leadership is present. That's why we have a rule that usually sticks in people's minds:

“To have an office here, the founder needs to be on-site.”

Whether you are a founder-led company or a solo entrepreneur, we want the heartbeat of the business in the building.

At The Ground, we welcome you to come as you are. We have built a cheerful and loving community where we share the highs, the lows, and everything in between.

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The building

A 19th-century corner property in the heart of Malmö. Yellow brick, vaulted ceilings, a green door that has come to mean something.

The green door at Bredgatan 4
The door · Bredgatan 4
When you arrive
  1. 01Find the green door — there's only one.
  2. 02Look into the camera or tap your phone — entry unlocks.
  3. 03Take your shoes off at the mat. Welcome to The Ground.
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The spaces

More than just a desk. Each room is built for a different kind of work.

The Living Room
01

The Living Room

Heart & soul

Grab a coffee, hear the background music, and soak in the vibe. Our heart.

Play & Relax
02

Play & Relax

Common rooms

Challenge a neighbour to table tennis, get nostalgic with retro video games, or focus over a chess match.

Connection
03

Connection

Events

We host regular events, community lunches, and After Works to keep the collaboration flowing.

Meeting rooms
04

Meeting rooms

5 rooms · 4–10 ppl

Bookable through an app. From a quick one-on-one to a board review.

Phone booths
05

Phone booths

Drop-in

Optimised for one-to-one video meetings or phone calls.

Outdoor patio
06

Outdoor patio

Bredgatan 4, south wall

Planters, maple, string lights. Lunches that turn into evening conversations.

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The rules

Six small habits that keep a building of strangers feeling like a community.

01

Founder on-site

Required for founder-led companies.

02

No shoes policy

Take them off at the door. We all become equal.

03

Breakfast Tuesdays

We gather in the living room every Tuesday morning.

04

Fika Thursdays

Coffee, kanelbulle, conversation. Afternoon ritual.

05

Dog friendly

Dogs are welcome — for private-room tenants.

06

24/7 access

When the idea arrives, we are open.

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The perks

Everything listed is included in the price for all your team members.

  • 01 Meeting rooms (5, bookable through the app)
  • 02 Phone booths (drop-in, video-ready)
  • 03 High-speed WiFi · 1 Gb ethernet in private rooms
  • 04 Fruit basket, always
  • 05 Big coffee maker + local-roaster espresso machine
  • 06 Breakfast Tuesdays · Fika Thursdays
  • 07 A4 printer and scanner
  • 08 Server room with cooling (extra fee)
  • 09 Ping pong table
  • 10 Alarm + 24/7 face-recognition entry
  • 11 Shower · cooled ventilation
  • 12 Period products, free, in all bathrooms
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Ready to move in?

Apply in two minutes. We read every application and reply within 48 hours.

Flexible contracts: desks 1 month, small rooms 3 months, big rooms 6 months.

Watch the welcome tour
Welcome tour · 52s