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The Ground SV
A person in a light blazer standing in front of the iconic green door of The Ground at Bredgatan 4 in Malmö, Sweden — a 19th-century corner building
Bredgatan 4 · Founders' Field Manual

A workspace for founders, run by founders.

We don't rent desks. We open a door.

01

The founder has to be on-site.

We're not a coworking space — we're a small community of people building companies from the ground up. Everyone who walks through our door is in the trenches.

“If you have a startup, you work from here.”

Why this rule exists: the best advice and introductions happen over coffee, not over Slack. When the founders are on-site, the magic compounds.

Come as you are. We don't care about your title or your funding. We care about what you're building.

02

Bredgatan 4, Malmö.

A 19th-century building on a quiet street in central Malmö, ten minutes from Triangeln station. We took the ground floor and opened it up.

The famous brown door at The Ground, Bredgatan 4, Malmö — covered with stickers left by every founder who has built and graduated a company from this coworking space
The door · Bredgatan 4 Every founder leaves a sticker
How to find us
  1. 01 Look for the brown door — covered in stickers from founders who've built and graduated here.
  2. 02 Walk in. No reception desk. The Living Room is straight ahead.
  3. 03 If the door's locked, ring the bell. We'll come down.
03

6 rooms, 6 kinds of work.

Each room has a different feel. Pick the one that fits the work.

A founder working from a laptop on a velvet green sofa at The Ground, with a large monstera leaf in the foreground and other members in the background of the Living Room
01

The Living Room

Main floor

Where everyone passes through. Long oak table, coffee, sofa corners. The default.

A founder working at a desk with a laptop, surrounded by colorful wall frames and natural Nordic light through large windows at The Ground
02

Meeting rooms

2 bookable rooms

One for 4 people, one for 8. Bookable by the hour, free for members.

The Boardroom at The Ground — a long oak meeting table with grey fabric chairs, a TV screen on the wall, and moss art panels in soft green
03

Play & Relax

The Boardroom

Long table, TV screen, moss panels. For off-sites, brainstorms, the bigger conversation.

A private phone booth at The Ground with a small wooden desk, brass wall lamp, and woven chair — designed for one-to-one video meetings
04

Phone booths

2 private booths

Soundproof, with a desk, chair, and a brass lamp. For the calls that need focus.

Wide view of The Ground Living Room — a long wooden table with members eating lunch together, pink beanbags on the floor, and the green THE GROUND wall logo in the background
05

Connection

The lounge

Beanbags, low table, the green wall. For the coffee chat that turns into a co-founder meeting.

The outdoor patio at The Ground — wooden deck with hot-pink metal chairs and benches, planters with Japanese maple and greenery, string lights overhead, and orange wall behind
06

Outdoor patio

The terrace

Wooden deck, hot-pink chairs, string lights. June to September, this is the office.

04

6 habits that hold the building together.

These aren't rules. They're the small rituals that make this feel like a place, not a coworking office.

01

No shoes inside.

Slippers at the door. It started as a Swedish thing, now it's ours.

02

Breakfast on Tuesdays.

Fruit, bread, cheese. We eat together at 9. Optional, but most people come.

03

Fika on Thursdays.

Coffee, kanelbullar, a pause. The best conversations happen here.

04

Founder Friday.

Once a month. 5 founders, 5 minutes each. What's blocking you, what worked.

05

No music without headphones.

The Living Room is for thinking. Use the booths or your headphones.

06

Leave the door better.

Clean your mug. Wipe the table. Don't make it someone else's job.

05

Everything that's included.

One price. Everything in this list. No add-ons.

  • 01 Meeting rooms Incl. →
  • 02 Phone booths Incl. →
  • 03 High-speed internet Incl. →
  • 04 Fruit Incl. →
  • 05 Coffee Incl. →
  • 06 Espresso Incl. →
  • 07 Breakfast Tuesdays Incl. →
  • 08 Fika Thursdays Incl. →
  • 09 No shoes policy Incl. →
  • 10 Flexible contracts Incl. →
  • 11 Printer Incl. →
  • 12 Server room Incl. →
  • 13 Ping pong table Incl. →
  • 14 Alarm & security Incl. →
  • 15 Face recognition entry Incl. →
  • 16 24/7 access Incl. →
  • 17 Dog friendly Incl. →
  • 18 Period products Incl. →
  • 19 Shower Incl. →
  • 20 Cooled ventilation Incl. →
06

Apply. We read every one.

Tell us what you're building, who's on the team, and when you'd like to start.

We reply within 48 hours. If it's a fit, we invite you in for a coffee.

Watch the welcome tour
Welcome tour · 52s
07

The honest answers.

Everything people ask us in the first email.

+ Do I need to be a founder?
Yes — that's the rule. If you're building a company, you qualify. We don't take freelancers, remote employees of big companies, or people 'between things.'
+ How much does it cost?
We don't publish pricing publicly because every team is different. Once you apply, we'll send you the numbers within 48 hours.
+ Are contracts flexible?
Yes. Month-to-month for solo founders, 3-6 months for teams. No long-term lock-in.
+ Can I bring my dog?
Yes. Well-behaved dogs welcome. We have water bowls and a small outdoor area.
+ Is it really 24/7?
Yes. Members get face-recognition access and can work any hour of the day or night.
+ What if I'm pre-seed and just one person?
That's exactly who we want. Apply solo — we have plenty of single-founder desks.
7
years since the door opened
30
founders on-site at any time
6
rooms designed for different kinds of work
20
perks included in every membership